A series of Facebook videos for a luxury retirement community in Carmel. The client wanted these to be testimonials, but I thought rather than do the typical "this is a great place to live" talking head thing, we could dig into the hobbies and interests of the residents. So each video tells the story a resident doing things they've always wanted to do, with Carmel Valley Manor as the entity that enables and encourages that activity. The videos in this series generated almost 10,000 views on Carmel Valley Manor's Facebook page.
Carmel Valley Manor
SOCIAL MEDIA VIDEO CAMPAIGN