If you've ever read the ingredients labels of veggie burgers, you'll notice most of them are light on veggies and heavy on fillers, soy and preservatives. Dr. Praeger's wanted consumers to know that their patties are packed with more vegetables than any other, so I had the idea of literally making the vegetables the stars of the show. All three spots feature the actual ingredients of one of the product varieties animated and set to music. 
Back to Top