The client wanted a testimonial-style web video touting the benefits of living in a well-designed Shea Home. But nobody said the participants had to be human. What if the family pets told the story from their point of view? Two cuts of the video received about 20,000 views on Shea Homes Northern California's Facebook page, and the client decided to run a 30-second version on broadcast TV and YouTube preroll.
SOCIAL MEDIA VIDEO