TCG (The Creative Group) holds a networking event at the yearly HOW Design Conference. It's no mystery that, for many people, striking up a conversation with a stranger doesn't come naturally. So we gave them a conversation-starting prop and employed a bit of a bribery. This piece encourages attendees to mingle by asking each other specific questions– and recording their answers for a chance to win an Amazon gift card.
![](https://cdn.myportfolio.com/82e46da73c79c89eb3b617098ba57ee0/204f3053-d822-4217-9d6f-2d4d98917ffd_rw_1920.jpg?h=bf8d83b17adc250a98a6f1843f34c3da)
In addition to the print piece, I designed custom bowling shirts which were worn by TCG staff at the event and given away as prizes.
![](https://cdn.myportfolio.com/82e46da73c79c89eb3b617098ba57ee0/530f43ac-1362-43ce-8a3e-0292aeef8422_rw_1920.jpg?h=9b5d4bcd5e283be53f75d63232a9812c)
The marketing team extended the concept by turning the event space into a pop-up bowling alley and giving away vintage bowling bags.
![](https://cdn.myportfolio.com/82e46da73c79c89eb3b617098ba57ee0/b3679872-8e07-4e33-a476-9b0987fa2569_rw_1920.jpg?h=2fda4f146eb270f4c1408b9557dd4fba)