Baker Ranch is a huge new home community in Orange County, jointly developed by Shea Homes and Toll Brothers. The account was in review in 2014 when I was asked to work on a new strategy and new ad campaign. Rather than be seen as just another bunch of tract houses, we positioned Baker Ranch as "The Resort You Call Home" due to its plethora of recreational amenities. I created a new look for Baker Ranch which was instrumental in the agency retaining the account until the community sells out in 2018. My work includes print and online ads, e-mails, broadcast TV, preroll spots, video, outdoor, and collateral. Baker Ranch is now one of the most successful new home communities in Southern California, with home sales averaging a million dollars a day for the last few years.
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