Baker Ranch is a new home community in Orange County, jointly developed by Shea Homes and Toll Brothers. Rather than be seen as just another bunch of tract houses, we positioned Baker Ranch as "The Resort You Call Home" due to its plethora of recreational amenities. My work includes print and online ads, e-mails, TV, web spots, videos, outdoor, event marketing and collateral. Baker Ranch is now one of the most successful new home communities in Southern California, with home sales averaging over a million dollars a day for the last few years.
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